Pictorial message - Illustration, 1979.
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Brand Identity for Majka by Futura.
“Majka is a protein brand for breastfeeding moms. Moms today are more conscious than ever about the products they consume. For the icon, we combined elements we can find in nature, it represents joy, beauty and growth, it also embraces the organic ingredients found in the product. We designed a pattern for which we took inspiration in the vitamins contained and needed in the process of breastfeeding and in the recovery afterwards. We gave abstract forms to these to create a dynamic and enjoyable brand for the desired market.”
Futura was founded in 2008 by Vicky González and Iván García. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. What they had in common was key to settle some rules, and the have been following them since day one.
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